Why Do Babies Love Mirror Toys?

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As any parent knows, babies just LOVE to see themselves in their mirror toys. What could be more interesting and relatable to babies than another baby reflected back at them — who looks, feels, and moves just as they do? Sure, babies are attracted to mirrors because they are shiny and bright. But mirrors are [...]

NEW Product Snapshot: 3 Peek-a-Boo Toys & Bonus Extended Play Activities

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Peek-a-boo—it’s one of the first games you can explore with your baby, a simple, joyous playtime activity that can bring hours of entertainment and laughter. The delight a child finds in this “surprise” game was also the inspiration behind our new “Peek-a- Boo” Baby & Toddler toys! Crafted from select hardwood and accented with bright, child-safe [...]

Gift Guru: Pick the Best Presents for Babies

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It may seem that babies are just as fascinated with shiny wrapping paper as what’s inside it . . . but the perfect gift will hold its appeal long after the recycling goes out! The best bet: Choose a gift with classic styling and classic play value for the little one in your life. Babies [...]